Traffic Clerk

Compile logs of radio, television, or cable television commercials.

What does a Traffic Clerk do?

Compiles log of radio, television, or cable television commercial and public-service spot announcements, using computer: Reviews on-air time sales orders and public-service announcements to verify completeness of data required for log, such as sponsor identity, date, time, and duration of announcement, and whether live or recorded announcements. Enters information, such as sponsor identity, date, maximum time and frequency of commercials, and established network or local news announcement times, into computer to generate log. Contacts station staff for missing information. Reviews sponsors’ requests for specific dates and times of announcements, and recommends alternate dates and times, or keys information into computer to revise log to avoid conflicts. Enters information into computer to compose daily log, and prints and distributes log to operations personnel and on-air talent. Reviews daily log after use for authorized changes made during broadcast date. May review content of commercial or public-service announcements for objectionable material. May operate viewing and or audio equipment to ascertain content and length of commercial or public-service announcements. May perform additional clerical duties, such as billing, typing correspondence, reception, and filing sales orders, commercial and public-service announcement tapes, and daily logs.