Design a comprehensive, long-term plan for marketing a product.
What does a Product Strategist do?
In the business world, the closest thing to a parent is probably a Product Strategist. That’s because it’s the Product Strategist’s job to raise a baby: a product, which could be anything from a car or a computer to a sofa or a sneaker.
You see, kids aren’t the only things that people parent. Authors, for instance, often treat their books like offspring. Artists and Musicians do the same with their paintings and songs, respectively. As a Product Strategist, you follow suit with your products.
Employed by a company in its marketing department, you “adopt” products from the Product Engineers, Product Developers, and Product Designers who create them, then figure out the best way to nurture them into products consumers will buy. Whatever those products are, it’s your job to create a plan for marketing and selling them.
Here’s how it typically works: When a Product Engineer creates a product, you analyze it in order to decide what price it should sell for, what stores it should be sold in, what channels it should be marketed through, and which of its features and benefits should be promoted. You spend some days doing market research, others doing sales training with Sales Representatives, and still others collaborating with Marketing Coordinators to develop advertisements, promotions, and publicity.
Unlike a Product Manager, however — who typically “parents” a product on the ground, at the tactical level — you’re always looking at products from the 10,000-foot level. (Think of it this way: The Product Manager is thinking about where the product is going today; the Product Strategist is thinking about where it will be going tomorrow.)