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Media Analyst

Research, analyze, and plan media content creatively to generate and maintain brand awareness.

What does a Media Analyst do?

A media analyst digests and reports on the buzz around a company’s products and services to the company’s management team.

To do this, you need to decide on the appropriate research methods and tools that will help you monitor the pulse of public opinion about your company. Media analysts follow social media feeds, track major print and digital media outlets, read press releases, and may even participate in creating press releases themselves.

A good media analyst has great presentation and reporting skills. Effective communication is vital as you are typically expected to network with your target audience both directly and indirectly.

Successful media analysts are excellent media researchers, analyzers, planners, monitors, and buyers. Additionally, soft skills like leadership, discipline, and the ability to work in a team come in handy. A bachelor’s degree in disciplines such as statistics, mathematics, economics, or computer science is needed to land a job as a media analyst.