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Internet Marketer

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Summary

Use online strategies like ads and websites to create hype for companies.

What does an Internet Marketer do?

An Internet Marketer is the person in charge of creating and managing Internet advertising. That includes paid advertisements like banner ads and pay-per-click ads, as well as organic marketing opportunities via search engines and social media.

You see, the Internet is no longer just a place where people go to chat and look up facts for book reports. Nowadays, the web’s as much about shopping and entertainment as it is research and distraction. As an Internet Marketer, you realize that the Internet screams commerce – and wherever there’s commerce, there’s advertising.

Basically, your job as an Internet Marketer is to establish, monitor, and maintain companies’ online presence. Generally, that requires two basic tasks: creating content and measuring its performance.

To create content, you start by researching available Internet marketing opportunities. Next, you decide which ones you want to pursue based on your budget and audience. You then work with Copywriters, Programmer, and Web Designers to create things – for example, websites, blog posts, links, e-mail newsletters, Twitter , Facebook pages, articles, YouTube videos, search engine keywords, etc. – that people can read, watch, and click. Your ultimate goal is to help consumers first find your company’s website, then buy from it.

To achieve your goal, you don’t just create online content, you also evaluate it. That requires you to constantly collect quantitative data about your Internet marketing efforts – how many people visited your website, for example, and how many people opened your e-mail newsletter – in order to justify and inform them.

Think of it this way: If the Internet’s an , you’re its State Trooper!

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