Serve as a figurehead for a business or country at social events.
What does a Goodwill Ambassador do?
A Goodwill Ambassador is a prominent individual in their community or profession who serves as an honorary Diplomat between entities, like organizations, cities, and nations. If you pride yourself on being a good friend, you might have a future as a Goodwill Ambassador.
Common examples of Goodwill Ambassadors are Actors, Scientists, Authors, and Activists who go on “international friendship missions” to foreign countries, where they present gifts, offer humanitarian relief, and socialize with their contemporaries and counterparts. Like these people, it’s your job as a Goodwill Ambassador to represent one group of people to another for the purpose of building friendly relationships that will be economically, culturally, socially, or politically beneficial in the future.
To accomplish your mission, you typically travel, attend social functions, participate in roundtable discussions, make public appearances, do media interviews, and lobby Legislators.
Although most Goodwill Ambassadors do humanitarian work for organizations like the United Nations, some act as “welcome wagons,” representing businesses to prospects. In this case, it’s your job to find and ingratiate yourself with sales leads by presenting them with token gifts, information, resources, etc. Either way, your job is “making nice” as a means of promoting peace, prosperity, and fellowship.