Turn clever ideas into profitable businesses.
What does an Entrepreneur do?
Although the United States is known as a “melting pot” of other cultures, there are still a few things that are distinctly American. Along with baseball and apple pie, one of those things is the American Dream, which promises success to everyone who works for it.
For many people, the quintessential American dream involves “bootstrapping,” often by way of business ownership. If that describes you — a Business Owner who’s pulled him or herself up by the bootstraps in pursuit of financial freedom — you’re an Entrepreneur.
Of course, if you’re an Entrepreneur, you’re not a just a dreamer. More than anything, you’re a doer. Equal parts creative and innovative, ballsy and bold, you turn new ideas and untapped markets into functioning — and hopefully, flourishing — businesses.
Although you’re often a Business “Owner,” you’re better known as a business “starter.” As such, it’s your job as an Entrepreneur to establish a new business venture around a unique product or service. In addition to discovering the idea, therefore, you’re tasked with creating a company, including its name, branding and legal structure; financing it, courtesy of bank loans, Angel Investors and Venture Capitalists ; and, finally, managing it, overseeing everything from staffing to sales to marketing.
Because you’re bullishly innovative and fiercely independent, you’re not typically interested in being the CEO of a large, bureaucratic company. You’d rather be David than Goliath. As your small business grows, therefore, your ultimate goal often is selling your company rather than running it. And then? Easy: You’re on to the next brilliant business idea!