Spread company news to employees and the public.
What does a Communications Coordinator do?
Communications Coordinators are the stewards of “good communication.” As Counselors and Therapists will tell you: The key to successful relationships is good communication — between husband and wife, between friends, between family members, and, in the case of Communications Coordinators, between employers and employees, and companies and consumers.
As a Communications Coordinator, you’re a marketing and public relations professional, employed in the communications department of a government agency, nonprofit organization, or private enterprise. There, you report to the Communications Director, who’s hired you to handle both internal and external communications.
Internally, you’re in charge of communicating with employees, who need to know information about new product launches, marketing campaigns, and HR issues, like new hires, upcoming holidays, and changes to policies. Typically, that means sharing information via memos, employee newsletters, and company intranets.
Externally, you’re in charge of communicating company news to the public and the media. Your duties therefore include creating and maintaining a media list, which includes contacts at newspapers, magazines, TV stations, radio stations, and blogs. You also write, edit, and distribute content, like press releases, media alerts, and editorials. In addition, you may help plan events, like press conferences, and meet-and-greets.
Simply put: Your job is to control your employer’s information and reputation as part of a team that handles all things “media,” “messaging,” and “marketing.” If your company were a person, therefore, that would make you the voice!