Optimize an organization's performance as its highest-ranking leader.
What does a CEO do?
Companies are built like houses. Whether they’re small bungalows or McMansions, homes have foundations at the bottom, walls and windows in the middle, and roofs on top. Likewise, the typical company has employees that support it from below, middle managers that direct day-to-day operations, and a leader who oversees things from above — that’s the Chief Executive Officer, or CEO.
Whether they employ five people or 5,000, the job of a CEO can be summed up with one word: leadership. That’s because your duties as CEO aren’t “doing,” but rather “directing.” You typically leave everyday tasks and projects to your employees. You probably even have an administrative assistant to answer your phones and schedule your meetings. Because your time is valuable, you don’t spend it doing humdrum office tasks; you spend it steering your company’s proverbial ship.
Don’t get the wrong impression: Your job is hard work. Although you don’t have to answer phones, you typically have to answer to a board of directors who hold you alone accountable for your company’s financial performance.
With your job on the line, it’s therefore your responsibility to maximize performance by setting your organization’s strategic goals and direction, modeling its vision and mission, creating its workplace culture, developing its employees, serving as its chief spokesperson, and building relationships on its behalf.
Boss. Coach. Chief. Guru. Overlord. Call yourself what you will. Your company’s the car; you’re the driver.