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Broadcast Traffic Coordinator

Make sure a TV station keeps to its schedule of shows and commercials.

What does a Broadcast Traffic Coordinator do?

Television shows and radio programs might be designed to entertain, but they’re also designed to make money. Those little gaps between programs are stuffed full of commercials, which could fund an entirely new crop of programming. It’s a never-ending cycle, and a Broadcast Traffic Coordinator has a huge role to play in it all. The Broadcast Traffic Coordinator keeps tight control over how much time is available, and how that time is filled.

When you’re a Broadcast Traffic Coordinator, each day begins with a look at the schedule of programming. You determine when each show should play, how long it should run, when it should break for commercials, and what commercials will play. In addition, you need to fill in tiny spots that give the name and call letters of your station. It’s a lot of information to keep track of.

A schedule might be thrown aside by overzealous workers, and when that happens, you compare what you had scheduled against what actually happened. If you spot a discrepancy, you immediately tell your Advertising Manager so the clients won’t be billed for things that did not run. Federal guidelines require you to document information about your shows and commercials, and this logging falls under your responsibility as well.

Sometimes, other stations want to run products that your station has made, and you package up those products with detailed instructions about when commercial breaks should occur and how long those breaks should be. If a Station Manager at one of these places is confused at all, your phone rings and you explain the idea in greater detail.