Develop ad campaigns by managing one or all areas of an ad department.
What does an Advertising Manager do?
Within corporations and other businesses, an advertising manager is a senior level employee in the advertising department. These busy people supervise everything from the smallest classified ad to the biggest, full-page color spread. Advertising managers can work in-house for a company managing their own advertising campaigns, or at an ad agency managing campaigns for the companies who enlist their services.
Historically advertising managers dealt more strictly with the business side of things, like placing and tracking ad campaigns. But as advertising strategies have shifted with the passing of time, this role has taken on more creative directions, most of which involve in-house ad campaigns and in-house marketing. Today, you often oversee entire campaigns with no outside creative help.
You’ve also moved into the digital age. Social media and new media, such as dynamic online ads and online video advertising on a publication’s website, have taken on increasing importance. This calls for advertising managers who are not only adept at organizing creative teams of graphic artists, copywriters, and web developers but also are well-acquainted with the technology itself.
Having a relatively tough skin is important for this job, particularly when sales goals are on the line and the economy isn’t booming. Having an exceptional aptitude for getting the most out of your team also helps with this career as you need to motivate employees to sell ad space and classifieds.
On the whole, you are ultra-focused on developing successful advertising campaigns; you match creative ideas with market research to decide how to design ads, where to place them once designed, and how to judge if they are successful.