Create and execute an overall advertising plan for your company.
What does an Advertising Director do?
Advertising directors oversee and implement a company’s entire advertising strategy. The position is responsible for getting products or services seen and heard about, ultimately driving sales and fattening wallets. The role of advertising director can be very stressful and fast-paced, but big rewards await you if you can stand the heat.
As advertising director, you need to be well-rounded and able to shift from one skill set to another because you wear many hats. You set budgets for ad campaigns and manage the creation of collateral sales materials like brochures, catalogs, and media kits. You negotiate with outside sales representatives and motivate a team of in-house sales reps to meet or exceed their monthly goals, sometimes with contests or other incentive programs. You also track ad campaigns to make sure they are performing well and selling enough products.
If you’re the kind of person who likes to find out how people tick, loves to talk, and thinks business strategy works best when based on Sun Tzu’s “The Art of War”, then you’ll have plenty of opportunities as an advertising director.