Increase company profits by looking after customers and making sales.
What does an Account Executive do?
Account executives exist for two primary reasons: to keep current customers happy, and to attract new customers. If you like juggling multiple responsibilities, working with a variety of personality types, and feeling the rush of making a sale, then life as an account executive will suit you well. Plus, this is a position that is seen in many industries, so you have the opportunity to take your skill set from one company to another if the need arises.
Your day is spent responding to customers’ needs. That means that most of your day is spent either on the phone or computer answering questions, responding to emails, and finding solutions to issues. You also process orders, explain product offerings, and write up bids.
The company wants to keep track of what’s happening with accounts, so you constantly update your customers’ profiles. You also gather information and submit reports to management. The company typically gives you sales quotas, so sales are an important part of your success—and your commission.
To acquire new customers, you network within the industry, study the competition, and cold-call potential buyers. During those calls, you deliver a presentation of the company’s products or services that you previously put together. If the customer is impressed with your superior products, you close the sale by filling out a purchase order or having them sign a contract.