Handle the details of launching an ad campaign.
What does an Account Coordinator do?
As an Account Coordinator, you work as a sort of Bookkeeper in an advertising agency. You find out how the client has chosen to spend the advertising budget, and then you make sure those directions are followed.
You meet with the client and talk to them about their goals for the advertising campaign. While the Account Executive is primarily responsible for keeping the client happy, the Account Coordinator may be required to step in to discuss the campaign. If a client has problems with the way their budget is being spent, they call the Account Coordinator to discuss how changes can be made.
You spend a portion of your day looking through magazines and watching television shows to make sure the client’s advertisements appear as scheduled. You may pull together clips of those campaigns so you can prove to your client that your company is doing its job, and doing it well.
Your days won’t be full of magazines and phone calls, however. You also spend some time looking for new clients for the Account Executives to woo. You send out contracts for new clients to sign, and fill out spreadsheets detailing how many viewers are likely to watch each ad, and how much response the client should expect to see.
While these may not seem like thrilling tasks, they’re incredibly important to the company. Your work will prove that the company is doing its job, and that the campaigns are working as designed. This can be vital data for sales staff to use when contracts come back up for renewal.