A cover letter sample is exactly that—a sample. Use this sample as inspiration but avoid copying it entirely. You never want to submit a cover letter that looks exactly the same as your competitor’s cover letter (or a cover letter sample you find online). You must differentiate yourself.
When you write a cover letter for a marketing position, here are some best practices:
- Be professional, yet creative. It’s marketing, after all! If you can’t capture the attention of the hiring manager, how will you capture the attention of their customers?
- Quantify your achievements. In marketing, data is superior. Integrate numbers throughout your cover letter.
- Be concise. Clear communication is central to marketing. While it’s smart to tell a story in your cover letter, don’t ramble on, and on… and on.
Many marketing roles require the following skills: writing, ideation, design, collaboration, creativity, expression, analytical knowledge, social media experience, marketing channel expertise, and storytelling abilities. All of these tasks help establish a company’s brand and increase sales.
Check out how to integrate these skills in the marketing cover letter sample below:
Don’t forget to read our accompanying marketing resume samples here.
123 Design Road
Portland, OR 12345
Portland, OR 12345
Dear Ms. Nichole Carson,
When I was 7 years old, I completed my first marketing project: hand-made flyers for my lemonade stand. I am energized by creative work and after speaking with a recruiter from your agency, I am excited by the chance to apply for your open Marketing Coordinator position.
In May 2016, I graduated with a Bachelor of Science in Marketing from University College. I am passionate about innovative marketing materials that communicate a company’s message. My academic background, marketing experience, and design skills have prepared me well for this position.
Academic background. The following courses have prepared me for this role with XYZ Company: Marketing Research, Strategies in Marketing Management, Consumer Behavior, Applied Microeconomics, and Product Development.
Marketing experience. In college, I served as the Marketing Chair of the Aspiring Minority Business Leaders Organization at University College, I coordinated recruitment and social media campaigns. I increased our Instagram following by 2,400 students in the first year and improved our engagement rate by 15%.
Communication skills. Effective communication is central to my work. In the past two years, I have written and distributed bi-weekly, 4-page newsletters to an international team of 435 managers across 8 countries.
I am excited by the chance to contribute to your organization and would excel at developing and implementing marketing and advertising campaigns for XYZ Agency. I would be thrilled to join your creative team of professionals. Thank you for your time and consideration. I look forward to hearing from you soon.